Where does GumCha fit in the Western world?

Where does GumCha fit in the Western world? This is the 1st question any experienced marketing person would ask.

I mean, let’s face it, GumCha have never been in the West, and have spent the last 2,000+ years hard at work in a completely different culture, so why should we feel confident about its success elsewhere? Here is a short video that I think answers this question nicely.


We think the GumCha will become as much a part of the Western culture as several other well-loved articles of clothing have that started life fulfilling a completely different purpose, even, like a flip-flop, as a poor person’s simple solution to daily life challenges.

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