Where does GumCha fit in the Western world? This is the 1st question any experienced marketing person would ask.
I mean, let’s face it, GumCha have never been in the West, and have spent the last 2,000+ years hard at work in a completely different culture, so why should we feel confident about its success elsewhere? Here is a short video that I think answers this question nicely.
We think the GumCha will become as much a part of the Western culture as several other well-loved articles of clothing have that started life fulfilling a completely different purpose, even, like a flip-flop, as a poor person’s simple solution to daily life challenges.