In the spring of this year we began to build a network of retail shops that carry our GumCha. We wanted folks to be able to see and touch GumCha up close and in a top-quality store near them. Starting with well-known shops in our area, we moved to Oregon, then Washington State, and California, … Continue reading GumCha – Now in 42 Retail Stores in 7 States
Young Women Show the Way: You would think it would be simple. I mean a GumCha is just a piece of cloth, right? But the definition of a thing is not just what is made of, but how it is used. And when something is used in as many ways as GumCha are, there could … Continue reading Nursing students from rural villages in India show folks in America how they use GumCha.
Polio Eradication Day Polio is well on its way to joining smallpox as a scourge upon humanity that has been eradicated – a monumental feat that everyone should be very happy about. This great goal of public health has not been achieved overnight, and although we have had good quality vaccinations for decades, the actual … Continue reading Polio Eradication Day
Where does GumCha fit in the Western world? This is the 1st question any experienced marketing person would ask. I mean, let’s face it, GumCha have never been in the West, and have spent the last 2,000+ years hard at work in a completely different culture, so why should we feel confident about its success … Continue reading Where does GumCha fit in the Western world?
Why has it taken so long for GumCha to make the trip West? For me, this is an interesting question. After all, people in the Americas and in Europe really like handmade things, particularly if they are well-designed, rugged and useful. And many products are imported into the USA and Europe from India. So, … Continue reading Why has it taken so long for GumCha to make the trip West?