Nursing students from rural villages in India show folks in America how they use GumCha.

Young Women Show the Way: You would think it would be simple. I mean a GumCha is just a piece of cloth, right? But the definition of a thing is not just what is made of, but how it is used. And when something is used in as many ways as GumCha are, there could be challenges. It turns out that introducing GumCha to North America and Europe is not so simple. Basically, though they have been a staple to millions of people in southcentral Asia for millennia, people in the West don’t know about GumCha.

Our G4H team of young women in Rampurhat suggested that we give the problem to the very people who use GumCha every day and ask them to illustrate how GumCha is used. So, we explained the problem to a classroom of young women in the nursing school that this project supports. They all agreed to help and you can see for yourself that it turned out great.

You can see the rest of the result at: http://gumcha4health.com/how-to-use-gumcha/

The GumCha4Health Project is a public health and economic development partnership of two nonprofit organizations, the Rampurhat Railpar Rural and Urban Health Training Society (RUHTS) (in West Bengal, India) and the International Federation for Family Health (IFFH) (in the USA). We work with local rural weavers to produce and bring the GumCha to the American market. The partnership has established two private businesses – GumCha 4 Health, Pvt. Ltd., in Rampurhat, India, to buy and process GumCha; and, GumCha4Health, LLC, in the United States to provide marketing, sales, order fulfillment, shipping, and customer support.

Thank You for Your Support

Please share the GumCha story and our GumCha4Health website with your friends, family, colleagues and others in your social networks. By sharing our project with others, you will help the program and the people our project serves to grow and prosper.

The GumCha4Health project believes that we can make globalization work for small subsistence farmers/weavers. By opening up new markets in the West, many hundreds, perhaps thousands, of farming families who have depended on their skills as weaver artisans to hold households and farms together can return to self-sufficiency providing handloomed GumCha.

Hard-working GumCha Weavers believe that the future of their craft may be in the hands of people in the West.

Find us on Facebook at
https://www.facebook.com/GumCha4Health/
And Thank You

What We Do With Your Support

Train Community Health Workers Serving Rural Villages
Triple the Income of Traditional Weavers
Provide Health Services to Rural Communities
Deliver the Woman and Man Power for Health Programs
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“I am so pleased to have received my order of GumCha scarves. I will be giving them as gifts to family and friends.  I think your GumCha project is very imaginative, and a wonderful way to raise money for your program while helping to support local weavers.”
– SE, Washington DC

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Thank You for Your Support

Send your questions, comments, reviews and GumCha stories and pictures to [email protected]  They are much appreciated.

GumCha4Health LLC,
1127 River Forest Road
Pittsboro, North Carolina, USA. 27312