In the spring of this year we began to build a network of retail shops that carry our GumCha.
We wanted folks to be able to see and touch GumCha up close and in a top-quality store near them.
Starting with well-known shops in our area, we moved to Oregon, then Washington State, and California, handpicking the best shops in the coolest towns.
Our technique was simple, we just packed up a basket of GumCha, went window shopping, and walked in with no appointment.
We have a short (7½-minute) video on our YouTube channel that describes the great success we’ve had in finding the perfect retail stores:
At first, finding the right shops was a bit of a challenge. For our product, we needed to find experienced, creative, business owners who have made their work an artistic expression of their life’s intention. The interesting thing is that, after a few days of flailing around, we were able to recognize these businesses by simply walking in and looking around.
This model proved successful beyond anything we could have hoped for. We found a wide variety of ideal locations; shops with obviously curated collections of art, clothing, accessories, and even home decor and garden art. Each owner was intimately involved in their business and approached their business as an expression of their art. In the vast majority of cases these folks have been in business for between 20 and 40 years.
Surprisingly, in each case, if we found a shop that would be right for our GumCha and we were able to speak to the owner or other decision-maker, that business purchased a stock of GumCha, in every case. Batting 1,000 in any kind of sales is, really, unheard of.
We now have GumCha in 42 shops in 7 states; Washington, Oregon, California, Maryland, Virginia, Florida, and North Carolina.
Recently, the beautiful towns of Frisco and Manteo in North Carolina and Jacksonville Beach in Florida have combined with Mendocino, Eureka, Arcata in California to provide GumCha to folks on both the Atlantic and Pacific coasts. Millions of people in the US are now just a short drive from the nearest GumCha. To find a retailer near you or a friend just check out: http://gumcha4health.com/#colophon
Or, of course folks can view our online catalog and buy GumCha at: http://gumcha4health.com/gallery-of-collections/